Search engine optimization is the key to high traffic websites. With 89% of online searches taking place through Google, your business is missing out on hundreds, if not thousands, of potential customers if you don’t have a solid SEO strategy in place.
Currently around 35% of users click on the first link, with the second position getting around 15%, number three gets around 10%, 6% at number 5. Over 78% of clicks go to the first page of search results, including 8% for Google ads.
Pay-per-click, or PPC, is a valuable marketing strategy for lower budgets that cannot afford fully-fledged SEO campaigns. Using Google Ads and social media campaigns is a great way garner awareness and get your brand in front of your target market. One of the main issues with PPC is they are often not set up or performed correctly. When doing PPC, A and B testing should be done to see how well ads perform against one another, in addition to doing market testing on the specific demographic and area you are targeting.
If you don’t know your target market, how many customers you have, or who your competitors are, how can expect to sell to them or scale your business accordingly? Lost Woods uses live and current market research data to identify the entirety of your marketing environment to create easy to follow marketing plans that drive sales and increase revenue.